Category & brand studies
Quant surveys of verified category buyers: awareness, trial, retention, claim trust, and willingness-to-pay.
Consumer research for brand teams
Turn12 Labs runs fast, original consumer research for brand teams - real buyers, AI-moderated depth interviews, and audits of what AI assistants tell shoppers about your brand.
Book 20 minutes
// decision-grade answers, fast
What we do
Three research methods, used separately or together.
AI-moderated depth interviews
Follow-up interviews with the same respondents, selected by their survey answers. The why behind the numbers, in days.
AI-channel audits
We measure what ChatGPT, Claude, and Gemini tell shoppers about your brand and your competitors - which brands get recommended, hedged, or ignored, and at what quoted prices.
Launches. Claims. Pricing. Competition.
Questions we study
Bring the decision. We bring the evidence.
Launches
Who is ready, and what would get them to try?
Claims
Which message feels relevant, believable, and worth acting on?
Pricing
Where does willingness-to-pay move, and what explains it?
Competition
What makes buyers choose you, hesitate, or go elsewhere?
what you get
[+]
a recommendation
a direct answer to the study question.
[+]
the evidence
the results and respondent explanations behind it.
[+]
a concise readout
the recommendation, supporting evidence, and implications.
How an engagement works
turn12 run study --question "yours"
Bring the question
A launch, a claim, a price point, or a competitor.
Design the study
We design the study together.
Field to buyers
We field to verified buyers of your category.
Get the recommendation
You get a recommendation with the evidence, fast.
done - recommendation delivered